Essay regarding Services Advertising

Services Advertising

Chapter 1:! New Points of views On!! Advertising in the!!! Service Economy!

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Services Marketing 7/e

Section 1 – Page one particular

Overview of Part 1!

Services Marketing

  Why Analyze Services?!   What are Companies?!   Marketing Challenges Posed by Services!   Extended Advertising Mix Required for Services!   Integration of promoting with Other Supervision Functions!   Developing Powerful Service Marketing plans! Slide © 2010 by simply Lovelock & Wirtz Providers Marketing 7/e Chapter 1 – Web page 2

Services Marketing

So why Study Solutions?!

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Providers Marketing 7/e

Chapter you – Web page 3

Why Study Solutions?!

Services Marketing

  Companies dominate many economies and they are growing swiftly:!!   Companies account for a lot more than 60% of GDP globally!!   Virtually all economies include a substantial assistance sector!!   Most new employment is definitely provided by solutions!!   Best growth area for marketing!!

  Understanding services gives you a personal competitive advantage!

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Services Advertising 7/e

Chapter 1 – Page some

Services Control the Global Economic system!

Services Advertising

Contribution of Service Industries to GDP Globally!

Manufacturing 32% "

Services 64% " Culture 4% "

Source: The earth Factbook 08, Central Brains Agency"! Go © 2010 by Lovelock & Wirtz Services Advertising 7/e Phase 1 – Page 5

Estimated Size of Service Sector
 in Chosen Countries"

Hat (97%), Caymans (95%), Hk (92%)! Bahamas (90%), Cale?on ( 89%), Luxembourg (86%)! USA (79%), Fiji (78%), Barbados (78%), France (77%), U. T. (76%)! Japan (72%), Taiwan (71%), Quotes (71%), Italy (71%)! Canada (70%), Indonesia (69%), Israel (67%)! South Africa (65%), Brazil (66%), Belgium (66%)! Chicken (63%), South america (62%) Peru (57%), Spain (55%)! Malaysia (46%), Republic of chile (45%) Indonesia (41%), Cina (40%)! Saudi Arabia (35%)! twelve

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Companies Marketing

Solutions as Percent of GDP

20

30

40

40

60

75

80

90

Chapter one particular – Webpage 6

Supply: The World Factbook 2008, Central Intelligence Agency"!

Services Promoting 7/e

Value Added by Service Industry 
 Categories to U. H. GDP! Organization Services 12% "

Services Marketing

Transportation, Utilities & Communications " 9% " "

PROVIDERS!

Wholesale & Retail Trade 12% "

Source: ALL OF US Bureau of Economic Examination, Industry Economics Accounts, 3 years ago "! Providers Marketing 7/e Slide © 2010 simply by Lovelock & Wirtz

Chapter 1 – Page 7

NAICS: Fresh Way to categorise & 
 Analyze the Service Economic climate "

Providers Marketing

 NAICS—North American Sector Classification Program!!   Classifies industries inside the economic figures of UNITED STATES, Canada & Mexico!!   Replaces aged SIC codes in UNITED STATES!!   Captures huge variety of new support industries, each with its individual NAICS code!

 NAPCS—North American Product Classification System!!   Assigns unique codes to 1000s of service products!!   Particularly useful for looking at rented goods services!!

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Services Marketing 7/e

Section 1 – Page almost 8

NAICS Requirements of Newer Service
 Industries Not Profiled By SIC! "   Casino Hotels" "   Continuing Attention Retirement Communities" "   Diagnostic Imaging Centers"

Solutions Marketing

"   HMO Medical Centers" "   Industrial Design and style Services" "   Expenditure Banking and Securities Dealing"

"   Diet and Weight Lowering Centers" "   Management Consulting Services" "   Environmental Consulting" "   Golf Training, Country Clubs" "   Hazardous Waste materials Collection" "   Satellite tv Telecommunications" "   Telemarketing Bureaus" "   Non permanent Help Services"

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Chapter one particular – Site 9

For what reason Study Services?!

Services Advertising

  Most new jobs are made by companies!

!   Quickest growth expected in knowledge-based industries!!   Significant teaching...