Essay about Tivo Case Analysis

TiVo and Customers

TiVo is a brand of digital video recorder that offers quite a few functions far advanced than the regular VCR or Auto dvd player. The TiVo recorder has the capacity to pause and replay live TV along with an array of flexible recording providers that is customized for the consumers. The adoption of TiVo because it was first released was caused by the belief that consumers who possessed a TiVo black box and fell to the TiVo service will take control of what programs to view and when to watch them. The unit attracted buyers who were sick and tired of missing their designer shows mainly because they were also busy to observe them. TiVo also enabled people to fast-forward over irreverent advertising. TELEVISION watchers may " pause” a live show to conveniently take care of interruptions as well. As demonstrated above, the assistance that TiVo provides permit the consumer to get in control besides making TV browsing " far more enjoyable. ” Despite the large satisfaction from current users, there was too little of awareness intended for the brand and the category available in the market. nonusers were having a hard time understanding the item. TiVo's dark-colored box needed extensive explanations and demo in order for buyers to understand this. Even if the buyer understood TiVo's features, the retail price might deter the consumer via buying it. Furthermore, having less market awareness made the adoption of TiVo tough. In order for TiVo to increase its awareness, they must strive to collection a specific target market. Young experts, sports enthusiasts, and family members would be the suitable target market seeing that TiVo's pause and recording features could add some much needed flexibility to their busy lives. Branding Strategy

TiVo's suggested value proposition is more for more. It provides more benefits to get a higher price. For example , unlike the VCR, TiVo can easily record about thirty hours of television content without the use of videocassette tapes. As a result of special features like these, TiVo is priced $200 to $800 above a...