Essay about Trung Nguyen’s Case Study in Vietnam


Trung Nguyen is a popular Vietnamese label of coffee proven in mil novecentos e noventa e seis. The Corporation includes of many firms like Trung Nguyen Joint Stock Organization, Trung Nguyen instant coffee Joint Stock Company, Trung Nguyen espresso Limited Company, Vietnam Global Gateway Joint Venture and so on. All their major industries are making, processing and trading of tea, espresso; franchising and distribution services, modern selling like G7 mart. Trung Nguyen is the first Vietnamese company whom succeeded in applying a form of franchising in domestic and overseas market segments and also the biggest exporter in Vietnam of processed espresso. Trung Nguyen now is possessing a network of nearly 1, 000 caffeine shops across the country and franchised shops in 8 international countries just like USA, The japanese, Singapore, Asia, China, Cambodia, Poland, and Ukraine. Trung Nguyen espresso products and G7 instant coffee has been released to 43 countries all over the world with key markets like the U. S. and Cina. In addition , Trung Nguyen in addition has built something of more than you, 000 grocery stores and G7Mart distribution centers across the country. From this report, the mission, benefit and important objectives of Trung Nguyen are represented. The responsibilities of the organization also served with the affect of its stakeholders. In addition, the financial social and global environment in which Trung Nguyen Corp operates are investigated as well.

I. Indentify the mission, objectives and responsibilities of an organization within its environment 1 . The quest, values and key goals of Trung Nguyen Organization Mission in the definition of Mintberg is the explanation of organization's basic function in world, in terms of the items and solutions it produces for its customers. In the situation of Trung Nguyen Firm, the company also has its own objective statement. It truly is: ” Creating the leading company is completed by bringing to everyone having coffee a source of creative inspiration and pride of Trung Nguyen style that is rich in Vietnamese culture". This mission statement was declared in the year 2003 and now obtainable in the official website of the firm ( ). In order to accomplish this mission, Trung Nguyen also create a set of long term as well as immediate objectives. They are really: Dominating the domestic market and conquering the intercontinental market. 2. Moving through the width for the depth.

2. Investing in espresso industry.

2. Developing interior and intercontinental franchise program.

The values of Trung Nguyen Corporation stand for the ideology of the business based on idea, values and attitudes. Around the official internet site of the firm, Trung Nguyen also prospect lists out their values: * Inspired Creativity: This benefit is encouraged among the list of consumers and employees. * Develop and protect the brand name: Every affiliate has a responsibility of building, growing, maintaining and protecting the Trung Nguyen trademark. 2. Consumer's Alignment: Consumer satisfaction is the main concern in every activity and the goal goal. * Build this success upon the partners' success: A great partnership depending on belief, respect and equal rights. The success of someone is the success of the whole Trung Nguyen group 2. Develop solid human resources: Offering proper benefits-- both material and psychic needs through training and developing chances for its employees. * Foundation on efficiency.

* Promote interpersonal responsibility and community advancement: Actively causing the welfare of the community and the progress society. Information about the values of Trung Nguyen Corporation comes in the website of the company ( ). 2 . The influence of stakeholders:

a. The internal stakeholders:

Internal stakeholders of Trung Nguyen Company include of its managers and staff, who have the intimately...